Creating Your Own Product vs. Affiliate Marketing

Hey everyone. Stefan here from projectlifemastery.com. In this video I want to talk to you about creating your own product. Oftentimes a lot of people come to me and they say, “Stefan, I want to create, launch and sell my own product, I want to create and launch my own eBook, my own online training program, my own online course, application, my own online membership website or physical product, or a book, ” or whatever it was possible to. They have these extraordinary aspirations and desires to create and launch their own products.

Oftentimes when people come to me for that, I ever say to them, “Hold on just for one minute. Are you ready to create and launch your own product? ” They don’t realize there’s actually a sequence and a stage that is more important to actually master before you create and launch your own product. Most people that create and launch their own products, they fail massively because they’re launching a product, number 1, and they have nobody to launch it to.

They don’t already have a roster, a demographic, adherents, subscribers, clients, something that they can launching, whatever it is that their launching, to. They just think, “Okay, I’m just going to create a product and if I build it then they would come.” That’s always the worst way of doing things, that’s why so many people fail.

They just think, “Okay, if I create a product and then I marketplace the product, ” then they’re going to make a lot of money by doing it that mode and it’s actually the other way round. I believe the first step, the most important step before you even create the product, you need to build a label, a blog, Youtube, social media presence, whatever “its by”, in a specific niche. You is a requirement to attract people first. The better mode to build your label online today and to attract people online is through establishing content by doing more for other people than anyone else. By establishing high quality, astounding content. Whether that’s written articles on a blog, whether that’s Youtube videos, social media content, podcast, whatever it is, establishing excellence content. What that does is that attracts people to you. That’s always the first step.

Once you’ve attracted people to you, you have an online following, then you want to survey them. You want to learn about them, you want to find out their desires, their needs, their own problems, their challenges.

The only reason why you create a product “re not for” you. A lot of people imagine, “I just want to create a product for myself and because I like it, everybody else is going to like it.” That’s always the mentality of a omission. That’s always the mentality of somebody that doesn’t succeed in business because they’re only thinking about themselves. They’re building it around themselves instead of recognizing also that the secret to business and success is to add appreciate to others. You have to fall more in love with your clients, your adherents, your subscribers, than your own business and products. If you can do that and you attract people first, you identify their needs, desires, troubles, then you simply create a product to help solve that problem, that’s the whole purpose.

You create a product aimed at resolving people’s troubles or a missing piece in the market or a need or want that other people have.

When people say to me, “Well, I want to create and launch my own product, ” I ever say, “Who are you going to launching it to? ” Number one, you’re going to launch it to nobody and you’re going to have it fail. Number two, how do you even know what this product is going to involve? How do you even know what one wants? If you’re just reckon, then that’s the worst mode of doing it. If you actually attract people first, you survey them, they’ll actually tell you exactly what they want. They will tell you, you’ll appreciate their recurring problem. They’ll tell you exactly what they want and then you go ahead and you create it to meet that need and then you have people to launch it to.

A lot of people do it in reverse. They want to launch the product first and they’re not launching to anyone. They don’t realize the more important part is actually attracting people first. To give you guys an example and by the way, I’m sharing this because I made this mistake.

I’m not pointing the finger, I stimulated this mistake when I first started. I envisaged, “Okay, I’m going to create a dating eBook.” That’s what I was into, the business that I was in at the time.

“I’m going to create a dating eBook and I’m going to have it be based all around me and my story and what I imagine people want.” When I launched this eBook, because I didn’t I didn’t have people to launch it to, number 1. I had a few people and I didn’t create it based on what people wanted, I created it based on what I craved and what I envisaged people wanted. It ended up neglecting. The very first product I ever created online was this dating eBook. I invested a year to write it, by the mode so I learned my lesson from that. You ever want to mitigate your risk whenever you launch products and things to that nature as well. A lot of people, they fail because they’re taking such a big peril and it’s costly, it takes a lot of occasion, money, to create a product. To spend months establishing something and then have it flop and fail, that’s not the smart mode of doing things.

That’s why you want to make sure you do the research first and you’re creating a product that’s targeted to a particular audience of people. The better mode to launch a product, and “its what” I ever do before I even create any product, is I ever want to eliminate all the risk.

Again, it takes a lot of occasion and money establishing and launching your own product, I don’t want to fail.

What I do instead is I start with affiliate marketing. I attract people first then I find a product or a service that I can promote as an affiliate to my audience and see whether or not they buy it, appreciate whether or not they benefit from it, whether they want it.

I did that with Kindle writing before I even created my Kindle course. Here i am one thing that I tested it out first to my marketplace to ascertain. I could actually see that there’s a demand there. I can see that people are actually willing to buy it, they weren’t just saying that they’re willing to buy it but they’re actually putting their money where their mouth was and actually endowing their money to purchase as an affiliate and I earn money from that.

Then I realize, “Hey, I’m deserving money here as an affiliate and I’ve been able to stimulate some money, I’ve proven there’s a marketplace, there’s a demand that people are actually interested in this product from me. I’ve surveyed my audience, I’ve built the audience , now it shapes sense to establish the product.” Now when I create the product, I’m guaranteed that it’s going to be a successful launching because I’ve annihilated the risk.

I’ve tested it out as an affiliate in this marketplace and I’ve already tested it out by surveying people as well. Them telling me what the hell is want and then I custom-tailored the product to them.

This is exactly what I did by the way with Affiliate Marketing Mastery. When I created and launched the Affiliate Marketing Mastery, I didn’t guess. I shared other affiliate courses and things like that, that I’ve already personally benefited from, that I stimulated money from. I was capable to ascertain the numbers, that there’s actually a market, a demand. I created a free course that you guys are familiar with at productlifemastery.com/ freecourse. I was able to see out of the seven business examples that I exploit, which one was the one that a lot of people are interested in. Affiliate Marketing, that video that I have is a really common one. I created free content, I did a survey to people and I noted exactly what they wanted in this course. Then I moved and I took all that information, all the hundreds of responses that I get, and then I created such courses based on what people wanted.

When I launched Affiliate Marketing Mastery, it took me a few months to establish it, a lot of money, a lot of occasion, a whole team.

When I launched it, it was a huge success, hundreds of people joined the programmes because I had constructed a roster, the audience, I had listened to them, I had done tests and I mitigated health risks. That’s the smart mode of doing it. Whenever you think, “Okay, I want to create and launching my own product, ” I say, “Hold on, there’s a stage and a process you want to go through before that.” A great thing when you do affiliate marketing, if you promote the product and it doesn’t sell and it fails, that’s not a big deal because you didn’t create it, you didn’t have to take health risks. You’re just an affiliate and you is very easy to promote something else.

Oftentimes, people who want to get started, even selling on Amazon or even Kindle books, awesome.

You still need to marketplace your Amazon product, you still is a requirement to marketplace your Kindle books. You still need to drive traffic and promote and marketplace your products. In some suits actually it sometimes can make sense, instead of starting an Amazon product and endowing hundreds of thousands of dollars to take the health risks and launching the product, create the logo and the labelling and the packaging, doing the customer support and doing the large-hearted peril that it takes to launch an Amazon product, which can be a month to a few months. Instead you can actually be an affiliate for the purposes of an Amazon product, you can be an affiliate for a Kindle book.

Maybe you can find another Amazon product in that marketplace or another Kindle book in that market and build the blog and the Youtube channel, attract people first. Join Amazon associates which is Amazon’s affiliate program, which is free to sign up for.

Get an affiliate connect, promote that product on Amazon and then once you’ve proven that it’s selling, people are buying it, then you can go ahead and create the product yourself and private label it and invest all the money and the time. Now you’ve been demonstrated that your audience is actually interested in buying that. Again, it’s always about mitigating health risks and that’s why affiliate marketing is so great because it allows you to test different marketplaces. I can see … I can experiment promoting different products to my roster that I benefit from and use and I can see if there’s a demand.

For example, I use a mini trampoline, a rebounder.

Many of you guys follow me on Snapchat and see that. Let’s say just as an example , not that I would, but let’s say that I share it, I’m promoting it, I’m use it every day, it benefits “peoples lives”. Let’s say that I tested it out as an affiliate, I promoted a mini trampoline, a rebounder. I noticed a lot of people, they’re interested in that and they’re buying through my connect and it’s proving it. Then I can actually say, “Okay, wow, I made a certain amount of money, I’ve tested it, there’s a market, there’s a demand here, people are interested in it. I can go ahead and create my own mini trampoline and create my own product in that case because I know there’s a demand. Now I can profit even more from it.” That’s why you use affiliate marketing and affiliate marketing is a great way to complement things in different mode before you take that step and that peril to create and launch their own product.

I understand that you want to create and launching your own product if you’re watching this.

My advice is merely do it when you’re “re ready for” it because creating and launching your product is a process. I don’t imagine anybody should just create and launching their own product because to do it, it’s a jaunt. There’s a lot of learning involved, there’s a lot of technical facets, it cost money to have or do it yourself or have people do it for you, threw everything together.

You have to be an expert, you have to be an power, you have to deal with the customer support. There’s a lot that goes into creating and launching your own product. That’s why I believe you want to start with getting traffic first, affiliate marketing next. Formerly you’re ready you are able to survey people, then create and launching your own product. I understand there’s many ways of doing it.

There’s routes you can start with an Amazon product, you can start with a Kindle book, you can start with a blog.

Really you’ve got to do everything. You can’t discount getting trafficking in human beings and constructing the roster, but that’s always the more important part. That’s the real asset in your business. The real asset and the real value is your roster, your label because then you are able ever promote other products and product ever change and evolve.

Because you have an audience, you’ll ever are enabled to launch and promote other products to them as well. Hopefully this video helps you understand where you’re at and where you should start and shapes sense to you, hopefully, in some way. I’m a big supporter in constructing the label because that’s what’s allowed me to get to where I’m at today. I’ve done multiple routes online and that’s the biggest asset that I have for my business, that I want you to have as well.

If you want to learn more about how to build that. I’ve got a free course at affiliatemarketingmastery.com. Click the link in the description, chief on over there. You guys can put in your email address, you’ll get the free videos that I have that explain my online label and how to use affiliate marketing and the influence of it. Of course I’ve got my online course Affiliate Marketing Mastery, that’s available as well. That should certainly already changed a lot of folks lives. People are loving it in so far and I’m always improving it and inducing it better. Actually, if you have this desire to create your own product, understand there’s a sequence for it.

Really, structure that label, that roster, the following, the traffic.

That’s always the more important part I believe because that gives people the ability to always promote additional products, services. As world markets changes, as “the worlds” changes, you can always fulfill their needs and solve their problems. That’s really the most difficult asset, it’s not the product itself. Thank you guys for watching. Again, check out the free course, click the link in the description. Like this video if you guys enjoyed it, I appreciate it. I appreciate all the desire and the corroborate that you guys impart. Leave a comment, I’d love to hear what you guys suppose and subscribe for more videos.

That’s it for this video, guy. Take care ..

The 4 Facebook Targeting Methods You Must Know

I’m going let you in on a little secret here at Faster Smarter Listbuilding . It’s what we think about every time we create a video or piece of marketing collateral, and it’s Faster Smarter Listbuilding persona or our ideal audience. Does that surprise you? Well, it probably should because it’s not accurate at all. However, if it was, we could use Facebook to target that exact individual. Facebook Audience targeting is incredibly powerful and quite a bit different than Google AdWords.

Today we’re going to talk about Facebook’s basic Audience targeting, touch on some of the advanced features and give you a little bit of insight into how Facebook works. . First, we’re going to talk about how Facebook is different than Google AdWords. In Google AdWords, someone has a problem, they go to Google, they type in what they’re looking for, ad appears, they go to your landing page, and boom, the consumer is connected with the advertiser, and the problem solved.

In Facebook advertising, it’s a little bit different. A Facebook consumer is on Facebook, they’re scrolling through their feed and an advertiser has pushed advertisements in front of them based on their Audience targeting. Audience targeting is generated through a Facebook user’s settings, their behaviors and their actions. So think about it, when you signed up for Facebook, you put in a bunch of information when you first set up your account. You put in your birthday which in turn generated your age.

You put in your gender, where you live, where you work, your job title, your relationship status, all of those factors are part of your profile.

Then you started interacting with your friends and you started liking Pages, commenting on Pages, clicking on ads knowingly or unknowingly. All of these behaviors create your profile that Facebook advertisers then use to target ads directly to you. Today we’re going to talk about the four basic types of advertising that advertisers use when they’re targeting you. Those are your Profile Settings, your Interests, Behaviors and then Friends of people that like your Page.

So Profile Settings are what I just mentioned. Someone creates a new account on Facebook, they put in all their personal information and it’s extremely concrete and its 100% accurate, and advertisers can use that information when they’re targeting you. So if they want a male in the city of Los Angeles that is between 35 and 37 and works at a large company, an advertiser can put those exact details into their Audience targeting and hit that exact person at any given time.

The second type of targeting is Interest-Based targeting. So once you’ve put in your settings, now you’re interacting with all sorts of people and content on Facebook. You might like a certain Page, you’ll start commenting, you’ll start interacting with your friends, if you happen to like political Pages and you’re liking a lot of political Pages and you’re reading a lot of political articles, you’re going to be tagged as a political junkie by Facebook and they’ll even segment you as far as Republican or Democratic leaning. So as an advertiser you can then say, “I want to target my ad to this demographic, Republicans, in this location, that are males, between 34 and 37,” and the advertisements will go directly to you.

The third type of targeting is Behavior targeting, and this is behaviors for online and offline activity.

Facebook has partnered with a number of data providers to pull in their third party data and associate it with its Facebook users. The data comes from loyalty cards, warranties, behavior patterns that consumer product companies have used for decades. Now that data is being pulled into Facebook associated with your email account and advertisers are using that to target more ads to you. So they know what you do outside of Facebook in order to make their advertising more relevant. It’s incredibly powerful. The final method of targeting is Friends of people that like your Page. As an advertiser, you have to manage a Page. So theoretically, if you’re targeting friends of people that already like your Page they are similar to the people that like your Page, and they are a fairly decent Audience to target.

So when advertisers are creating their ad they say, “Okay, I’m advertising for this business, I want to make sure that all the friends of the people that like my business see my ad.” So it’s not my immediate fans but it’s the people that are friends of the fan.

So when they see the ad, they will actually see their friend’s name next to the ad saying that they liked the Page as well. So there’s an element of social credibility that comes into play. Okay. Next, I’m going to go through creating the Audience profile of the person I mentioned at the top of the video and I’m going to walk you through it so that when you see how I’m building it out it’ll give you an idea of what options are available and how the Audience targeting actually works.

I wanted to do a walk-through of the AdWords interface earlier because I find that it’s easier to sometimes see how things are built out rather than talking about it conceptually. So this is where we create Basic Audiences.

On the right-hand side you’ll see the potential reach, it’s 196 million people in the United States aged 18 to 65 plus, and if you go to other countries, that’ll obviously get bigger because Facebook has a lot more users, but this is the default.

Based on the top of the video we are going to call this, “Late ’90s Marching Band Kids.” This next section here is Custom Audiences, this allows you to filter even more based on let’s say visitors to your website or Lookalike Audience for an uploaded list, we’re not going to go into a lot of detail about that today, but those are other options to get even more advanced in your Audience targeting.

The location allows you to choose everyone in the location; people who live in the location, recently in the location or traveling in a location. That means they’re currently in a certain market, however, their profile says that they actually live in New York but they’re in Arizona and their phones’ GPS is telling them that.

So you can show them very specific travel related ads because they’re visiting, only because they don’t actually live here but they’re visiting here.

So we’re just going to do people who live in this location, and we’re going to choose Phoenix, it’s notifying us that I’ve removed United States automatically, we’re going to adjust this to 35 miles just for fun, you can do between 10 and 50 miles, and you can also get a little bit more advanced with this. So you can drop a pin, let’s say that Gold Canyon is a market that works really well for us we’re going to say 5 miles around Gold Canyon, then we’re also going to exclude the 85022 zip code.

So when you zoom out, you can see that there are a lot of combinations you can run for Audience targeting. You can add/remove locations, get very specific around radiuses if you’re a retail store or a dentist or location specific business. We’re going to remove the Gold Canyon option because it tends to mess with Audience size a little bit, and the next few options are pretty self-explanatory. You’ve got age, so late ’90s marching band kids are, you know, 35 to 40 or so, and we’re also going to do men and women, keep it to both.

So when you scroll back up to the top here we see the potential reach is 310,000 now, we see our options starting to fill out; location options, age, gender would be in here if we decided to choose a specific gender.

The detailed targeting is what we primarily have been talking about. There are four different types just remind you. So they’re Profile Settings, so one example of Profile Settings is an upcoming birthday. So there are 39 million people that have an upcoming birthday within one week, so if we were to select that, that would then select people that only have an upcoming birthday within one week based on their birthday that they put in their Profile Settings. So this is incredibly accurate targeting because it’s based on facts, based on what people put in their settings.

You can also use the Browse option back here and browse by demographics, in this case it would be life events, and down here at the bottom it’s upcoming birthday. But you can also see recently moved, newlywed, when people are saying that they just got married or they just got engaged or they just got a relationship on Facebook, all that information is trapped and you can then start advertising to them based on those life events. So if someone just got married or just got in a relationship, you can start advertising flowers to them or gifts or something along those lines that’s relevant to them at that particular time in their life.

So that’s the first method of targeting which is Settings. Next we have Interest-based targeting. So I’m going to show you Home Office here for a second just to illustrate that. On the right hand side here you have employers, demographics, behaviors and interests, these are different types of targeting, all with the same keyword.

So if you are interested in Home Office related websites, articles people that are commenting on things that will be an interest. Demographics is people who work in a home office, this is pulled from a third party source called Epsilon which you can see here on the right-hand side, people who have listed home office as their employers, that’s also shown here on the right hand side, this is a short description of these which is often very helpful, sometimes it’s not very helpful, and then behaviors so people in households that buy electronics for the home office, software, printers, scanners, and other gadgets. And that’s purchase activity by Acxiom.

So these are the third party data providers that were number three before the behaviors. So this data is imported based on user behavior and activity, it’s then associated with user accounts in Facebook and we then use that for targeting.

So here, Acxiom’s data is being used, and in this case, Epsilon’s data is being used. And they’re all the same keyword; however, the data is being pulled in differently. So that’s really good to know. Again, based on our profile at the top of the video, we’re going to do marching bands, anyone that’s interested in marching band, boom, there are million people and we want someone that spends a lot of money. So instead of just adding here, these are “or’s”, so it’s do you have an upcoming birthday OR do you like marching band, we’re actually going to kill this, now we’re going to narrow it to people that are high spenders. So we’re going to hit browse which is an easy way to filter through these things, we are going to go to behavior, we’re going to hit financial, and then we’re going to do spending methods. So you can target people that have multiple lines of credit or just one line of credit, people that have bank cards, credit card, high spenders, debit cards, gas, department and retail store cards, we’re going to say credit cards high spenders.

So people that spend a lot of money on their credit cards also like marching band., and we’ll go back up here and we see the Audience has decreased a lot.

So it’s down to 30 people. So this is starting to get very, very specific, maybe a little too specific for a real marketing campaign, but it just shows you how detailed they can get. The fourth targeting method that we talked about was adding a connection type. So, Facebook Pages, People who like your Page, Friends of people who like your Page, so we’re going to click Friends of people who like our Page and then ParaCore. So now we’re down to 20 people and 20 people is basically the minimum, they’re not going to show you less than 20 people, but it does show you how specific you can get and how really refined you can get with the targeting methods. So there you have it. That’s how you create Custom Audiences within Facebook’s Audience settings. I’m now going to talk a little bit about some of the more advanced Audiences, we’re not going to go into a lot of depth, but I just want to mention them just so that you know they exist.

The first one is Customer List. If you have a CRM or a large customer list, you can export that information out of your CRM, upload it to Facebook, they will then match the emails to all Facebook users, and you can advertise directly to your existing customers.

So if you have a lot of past customers or existing customers or just a large database of people that you want to market to, you can upload that list on Facebook and send your message directly to them. It’s great for upsells, reminders, all sorts of advertising efforts. Once you’ve uploaded that list, you can actually then create a Lookalike Audience. So a Lookalike Audience tells Facebook, “Hey, these are our customers, we want to use their attributes but we want to create an Audience that’s similar to them, not exactly them, because the similar Audience will be likely similar to other consumers that we want to target.

So take our current customers, create an Audience that’s similar and we’re going to market to them So Lookalike Audiences are also incredibly powerful.

The next Audience type is Website Traffic. Website Traffic uses the Facebook pixel and it tracks all of your activity across the website. You can use the pixel to then retarget to consumers that are hitting your website. So that’s that creepy, “I visited a website now they’re following me on Facebook,” sort of experience that consumers see. You can also show advertisements based on very specific pages that someone visits. So if they visit a signup page but don’t sign up, you can show them a specific ad or content or just the website in general. Facebook pixels are really powerful. The final targeting method I’m just going to mention quickly is what they call Engagement, which is a little bit goofy because everything on Facebook is engagement.

But the Engagement targeting method applies to Lead Ads, Canvas Ads and Video Ads, and it’s based on how engaged people are with those ads.

So someone sees a Lead Ad and they open it and they don’t complete the form, you can target those individuals. If they open the form and they complete it and they then submit it you can also target those individuals. So you can basically target people based on how far through the funnel of that lead form they got.

The same with videos, you can target within 25, 50 or 75 percent, and then on the Canvas Ads, you can target those individuals if they interact with the Canvas Ad format which is pretty complex. So just for them it’s basically if you interacted with it, you’re in good shape.

Thanks again..