There is a great deal to learn in this challenge. To ensure you get maximum results from this course, we are squeezing in a lot of information into the next 15 days. You may be asked to do more than one thing within a writing assignment or list building assignment in a single day.
I know it can be overwhelming and my goal is not to cause excess stress. The key is to do as much as you can while staying on a schedule. Not everyone is the same so if it takes you a little longer or a little less time to complete, that’s okay.
The daily challenges are designed to help those who are newer to email marketing and may need a little more direction. In the challenge it’s important to work on an email and a list-building activity each day. If you are a more experienced marketer, read through each day’s suggestions and make note of any new or forgotten things that you can use to challenge yourself.
==> Writing Assignment
The Welcome Email
If you’re creating a new list, you can start by writing a welcome email or tweaking an existing welcome message. If you are beyond this point, write an email from the plan you made earlier.
What to Include in a Welcome Email
Obviously, to a point, the things you include will depend on the product as well as your niche but here are some things you will likely want to do:
• Thank them again for signing up.
• Remind them what their subscription includes.
• Make a special offer or give a special subscriber’s only discount.
• If you’re writing an autoresponder (a pre-scheduled series of emails), tell them what they can expect in the next email.
It’s that easy!
==> List Building Assignment
There are two parts to this assignment in case you finished your freebie yesterday.
Part 1: If you haven’t quite finished your freebie or offer, try these tips.
• Use quality PLR as a basis for your freebie. Add your own branding, your own voice and promotions and you’re ready to go. Try All Private Label Content and DIYplr for a variety of topics.
• Create a Q&A audio recording for a quick high-value free product. Ask a colleague to ask you a series of questions, record it and load it up to your server.
• Look at previous content and products you’ve created. What can you use to create an awesome freebie for your readers?
• Write a quick script and take a video. Figure out your talking points, turn on the camera and load it up. Easy!
You want to create a valuable freebie, but it shouldn’t take up a lot of time. The key is to offer something related and useful that establishes your credibility and warms up your prospects to buy your product.
Part 2: Create Your Opt-In Page
An opt-in, sometimes called a squeeze page, is a “must have” for building your lists. Simply put, this type of page has one purpose, which is to encourage people to sign up to receive your newsletter. Adding a freebie or special offer that they can’t resist helps them decide.
When trying to generate leads for your business, this opt-in page is the one you want to link to. For example, you can link to it from article bylines, advertising, and other places where you are trying to generate leads. Since this page is so laser-focused, the opt-in conversion rate is much higher than it would be if you sent people to your home page.
What to Include in Your Opt-in Page:
Your opt-in page should include only the things that are needed to convince the reader to sign up for your newsletter, get a freebie or an offer of some sort. The key is to avoid including anything that will distract the reader from signing up. It’s not necessary to include any other navigation. If you feel you must, it’s best to include it in the footer and keep it to a minimum.
The items that help to encourage people to sign up include:
• Headline: This should be to the point as well as attention getting and benefit-driven. Focus on words that express your reader’s emotions – pain or desire, if possible. Then show them how your offer can help.
• Description: Be sure to add a compelling description. Highlight the benefits of your freebie AND the advantages of being on your mailing list. You can focus solely on promoting your freebie, but if they see the benefits of the subscription, they will be more likely to open the emails you send them.
• Graphic: Add a graphic of your freebie or a screen shot example of your newsletter. This will help draw the eye in to your offer and a sharp graphics increases the perceived value. Try BoxShotKing.com to create awesome graphics quickly and easily.
• Instructions: Include step-by-step instructions on how to sign up. Spell it out for them, so there’s no confusion. If people get confused, they will likely get frustrated and give up before they sign up. Tell them: “Enter your first name and email address, then click ‘Sign me Up’”
• Anti-spam Statement: People are concerned about spam and may hesitate to give out their email address. Include a brief statement about what you do / don’t do with your readers’ personal information.
Those are the basics of getting an opt-in page together. If you want to see an example, here’s our opt-in page.
The opt-in page is where you want your traffic to be directed; but, much of your traffic may come from a variety of sources. Organic traffic from search engines is a prime example. This traffic may never see your opt-in or signup page, because they are directed to a content page…unless you help them along a little.
What to include in your opt-in box:
An opt-in box is much smaller than an opt-in page, so you need to grab the visitor’s attention and interest quickly. Add these items to make the most of this small area.
• A short, benefit-driven headline
• A small graphic of your freebie
• A short statement on why they should claim the freebie
• Code for the opt-in box.
A bold, bright headline and graphic can really help draw the attention and get that sign up.
Capitalize on popular site locations & pages
To raise the odds that visitors will find and sign up for your newsletter, you’ll need to add an opt-in box on the top/side navigation of all of your pages. This small promotion for your freebie/newsletter signup should be visible no matter where traffic enter your site, be it post or page.
In addition, you probably already have some website traffic on which you can capitalize. Use your website statistics to find the most popular content on your site. For now, focus on the top 5 to 10 pages/posts. To each of these top pieces of content, add a small paragraph or note that suggests the reader can “get more info like this” by signing up for your newsletter.
If you use Google Analytics, you can find your popular pages by going to the left menu under “Content” and then choose “Top Content”. Analytics will then provide you with a list of your most popular pages for the specified time period.
If you use Awstats, you’ll also find this option in your left menu under “Navigation” and then choose “Full List” to see a list of your most-viewed content.
If you use a different statistics program, you can probably find a similar feature to determine where to focus your efforts
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