DAY 15: How are Your Customers?

Well holy smokes…here we are – the final day.

It would have been really nice if you could just take today off like the kids do on the last day of school but, you have a little work to do today…and every week from now on.

Now, let’s get on with today’s tasks…

When you first started, you learned that your customer list is your most valuable list. Satisfied customers are much more likely to buy more stuff. You don’t have to work so hard convincing new people to buy when you have a solid group of loyal repeat customers.

Today, you will focus on your customer list. Here are your tasks…
==> Writing Assignment – What Can You Do for Your Customer?

One of the keys to good customer relationships is to treat them special. Give them little goodies, special discounts and incentives. Send them information about products before they are publically released. Make them glad to be your customer.

Think about what you can do for your customer today and write an email to do that.

As always, you will want to follow up on the customer email. If you made an offer, think of more benefits or sweeten the deal. If you sent them a free item, remind them to download it and give them some more thoughts on the subject. Keep in touch with your customers and keep them happy.
==> List Building Assignment – Low Cost Offer

One of the easiest ways to build a customer list is to sell a low-cost hard-to-resist product. Even as an affiliate, you can create (or purchase PLR) an info product that you can sell. Just make sure the low cost product is highly relevant to the higher ticket items you are going to sell and you have a follow up system planned in place.

They should feel like they got a great deal of value but the low-cost item should also make them want more! For example, if you sell educational toys, you can release a low-cost report to parents that gives them tips on educating their children through play. The toys you actually sell will be used in the report to demonstrate the concepts. This helps new customers learn about the toys you offer and see their benefits. As a valued customer, you give them a special limited-time discount to purchase those toys.

Voila! Your customer:

• Gets value from the low cost product
• Learns about your other products in an informative, low-pressure report
• Feels special because they received an exclusive discount

Once you create the offer, you have to promote it. You can contact an affiliate to help you spread the word, run an affiliate contest or start an Adwords campaign…get some traffic going to that offer.
Final Thoughts

Congratulations on completing all your challenge tasks. You’ve accomplished so much in a short period of time. I do hope that this challenge has helped you develop new habits that you’ll be able to carry on for a long, long time.

Whether or not you continue to do an email and a list-building task each day is up to you, but you will need to dedicate some part of each day to your email marketing. It will pay off BIG TIME.

To your continued email marketing success!


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