DAY 11: Get Inspired & Start a Conversation

Now that’s dedication! I’m glad to see you’re back working your way towards better email results. If you’ve had trouble keeping up with the daily challenges, here are a few tips for you:

Emails can be short. An email can simply be sharing something of interest. You can share a few quick tips, a link to a blog post, video or report. You can provide a little motivation or ask for feedback. Stick with one topic at a time, though. It’s less work for you, it keeps your readers more engaged and when sharing a promo, conversions are more likely to be higher.

Schedule email marketing time daily. This daily time is important. Nothing has the power that a well thought out email does. It’s emails that sell products, create bonds, and even drive traffic. Dedicate at least 30 minutes each day to improving your email marketing in some way.

Get help, as needed. One person can only do so much. Hire a ghostwriter, guest writer, use PLR, get a Virtual Assistant to take care of the administrative tasks like setting up mailing lists, adding autoresponder messages, etc. Get a business manager to manage people and projects. Free up your time so you can spend more time forming the master plan and get even better results from your efforts.

Your time here is limited but if you stick with it, you will see results. The amount you see depends on where you started. Keep in mind that it’s all a learning experience. The more you practice, the better you’ll get and the easier the process becomes.

Now, it’s time to practice and progress…
==> Writing Assignment – Get Inspired!

While you may see some beneficial results early, look at this as a long-term plan to develop relationships and grow your business.

Start by scanning headlines through your RSS reader. Scanning is the keyword here. If you don’t have an RRS reader, get one! The info can help when generating ideas, studying subject lines and more. The goal is to find an article or post on a topic that’s of interest to your readers. Remember those people you wanted to make a connection with? Check their site feeds first.

Once you find a topic, write down your own thoughts on the subject. For example, if you found a post with ideas for controversial ways to keep troubled teens in school, consider sharing your original ideas in an email.

But don’t stop there…

You can pull triple-duty on the topic.

First, make a useful and meaningful comment on the blog post that inspired you. By doing this, you are opening the doors to a connection with that website owner. As you know, connections can go a long way to help you grow your readership, lists, profits and business, in general.

Second, you can write a follow up email letting your readers know about the post you read & commented on and share the link so they can see your opinion.

Ex. “Yesterday, we talked about controversial ways to keep troubled teens in school. I know it’s an important topic for many of my readers and I hope some of the ideas I shared helped in some way. Well, I have also found an interesting article at thiswebsite.com. I’ve also shared my opinion in the comments area as I think the article has some a very unique perspective that might help you too Check it out at thiswebsite.com/article.”

Try to get as much mileage as possible out of every topic you write about.
==> List Building Assignment – Start a Conversation

After a number of your readers have had a chance to visit, contact the website owner. You could further discuss the comment on your blog and let the other website owner know you shared their thoughtful post with your mailing list. To take it further, consider writing a blog post that is related to their topic. Then ask if they’d like to publish it. Remember to link to your opt-in page in the byline of your post.

For example: “I just wanted to let you know that I really enjoyed your post on keeping troubled teens in school. It really opened my eyes to new ideas on communication. As soon as I read it, I knew it would be useful to my subscribers, so I emailed them about your post and I’ve received some great feedback from them so far.”

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