Hey everyone. Stefan here from projectlifemastery.com. In this video I want to talk to you about creating your own product. Oftentimes a lot of people come to me and they say, “Stefan, I want to create, launch and sell my own product, I want to create and launch my own eBook, my own online training program, my own online course, application, my own online membership website or physical product, or a book, ” or whatever it was possible to. They have these extraordinary aspirations and desires to create and launch their own products.
Oftentimes when people come to me for that, I ever say to them, “Hold on just for one minute. Are you ready to create and launch your own product? ” They don’t realize there’s actually a sequence and a stage that is more important to actually master before you create and launch your own product. Most people that create and launch their own products, they fail massively because they’re launching a product, number 1, and they have nobody to launch it to.
They don’t already have a roster, a demographic, adherents, subscribers, clients, something that they can launching, whatever it is that their launching, to. They just think, “Okay, I’m just going to create a product and if I build it then they would come.” That’s always the worst way of doing things, that’s why so many people fail.
They just think, “Okay, if I create a product and then I marketplace the product, ” then they’re going to make a lot of money by doing it that mode and it’s actually the other way round. I believe the first step, the most important step before you even create the product, you need to build a label, a blog, Youtube, social media presence, whatever “its by”, in a specific niche. You is a requirement to attract people first. The better mode to build your label online today and to attract people online is through establishing content by doing more for other people than anyone else. By establishing high quality, astounding content. Whether that’s written articles on a blog, whether that’s Youtube videos, social media content, podcast, whatever it is, establishing excellence content. What that does is that attracts people to you. That’s always the first step.
Once you’ve attracted people to you, you have an online following, then you want to survey them. You want to learn about them, you want to find out their desires, their needs, their own problems, their challenges.
The only reason why you create a product “re not for” you. A lot of people imagine, “I just want to create a product for myself and because I like it, everybody else is going to like it.” That’s always the mentality of a omission. That’s always the mentality of somebody that doesn’t succeed in business because they’re only thinking about themselves. They’re building it around themselves instead of recognizing also that the secret to business and success is to add appreciate to others. You have to fall more in love with your clients, your adherents, your subscribers, than your own business and products. If you can do that and you attract people first, you identify their needs, desires, troubles, then you simply create a product to help solve that problem, that’s the whole purpose.
You create a product aimed at resolving people’s troubles or a missing piece in the market or a need or want that other people have.
When people say to me, “Well, I want to create and launch my own product, ” I ever say, “Who are you going to launching it to? ” Number one, you’re going to launch it to nobody and you’re going to have it fail. Number two, how do you even know what this product is going to involve? How do you even know what one wants? If you’re just reckon, then that’s the worst mode of doing it. If you actually attract people first, you survey them, they’ll actually tell you exactly what they want. They will tell you, you’ll appreciate their recurring problem. They’ll tell you exactly what they want and then you go ahead and you create it to meet that need and then you have people to launch it to.
A lot of people do it in reverse. They want to launch the product first and they’re not launching to anyone. They don’t realize the more important part is actually attracting people first. To give you guys an example and by the way, I’m sharing this because I made this mistake.
I’m not pointing the finger, I stimulated this mistake when I first started. I envisaged, “Okay, I’m going to create a dating eBook.” That’s what I was into, the business that I was in at the time.
“I’m going to create a dating eBook and I’m going to have it be based all around me and my story and what I imagine people want.” When I launched this eBook, because I didn’t I didn’t have people to launch it to, number 1. I had a few people and I didn’t create it based on what people wanted, I created it based on what I craved and what I envisaged people wanted. It ended up neglecting. The very first product I ever created online was this dating eBook. I invested a year to write it, by the mode so I learned my lesson from that. You ever want to mitigate your risk whenever you launch products and things to that nature as well. A lot of people, they fail because they’re taking such a big peril and it’s costly, it takes a lot of occasion, money, to create a product. To spend months establishing something and then have it flop and fail, that’s not the smart mode of doing things.
That’s why you want to make sure you do the research first and you’re creating a product that’s targeted to a particular audience of people. The better mode to launch a product, and “its what” I ever do before I even create any product, is I ever want to eliminate all the risk.
Again, it takes a lot of occasion and money establishing and launching your own product, I don’t want to fail.
What I do instead is I start with affiliate marketing. I attract people first then I find a product or a service that I can promote as an affiliate to my audience and see whether or not they buy it, appreciate whether or not they benefit from it, whether they want it.
I did that with Kindle writing before I even created my Kindle course. Here i am one thing that I tested it out first to my marketplace to ascertain. I could actually see that there’s a demand there. I can see that people are actually willing to buy it, they weren’t just saying that they’re willing to buy it but they’re actually putting their money where their mouth was and actually endowing their money to purchase as an affiliate and I earn money from that.
Then I realize, “Hey, I’m deserving money here as an affiliate and I’ve been able to stimulate some money, I’ve proven there’s a marketplace, there’s a demand that people are actually interested in this product from me. I’ve surveyed my audience, I’ve built the audience , now it shapes sense to establish the product.” Now when I create the product, I’m guaranteed that it’s going to be a successful launching because I’ve annihilated the risk.
I’ve tested it out as an affiliate in this marketplace and I’ve already tested it out by surveying people as well. Them telling me what the hell is want and then I custom-tailored the product to them.
This is exactly what I did by the way with Affiliate Marketing Mastery. When I created and launched the Affiliate Marketing Mastery, I didn’t guess. I shared other affiliate courses and things like that, that I’ve already personally benefited from, that I stimulated money from. I was capable to ascertain the numbers, that there’s actually a market, a demand. I created a free course that you guys are familiar with at productlifemastery.com/ freecourse. I was able to see out of the seven business examples that I exploit, which one was the one that a lot of people are interested in. Affiliate Marketing, that video that I have is a really common one. I created free content, I did a survey to people and I noted exactly what they wanted in this course. Then I moved and I took all that information, all the hundreds of responses that I get, and then I created such courses based on what people wanted.
When I launched Affiliate Marketing Mastery, it took me a few months to establish it, a lot of money, a lot of occasion, a whole team.
When I launched it, it was a huge success, hundreds of people joined the programmes because I had constructed a roster, the audience, I had listened to them, I had done tests and I mitigated health risks. That’s the smart mode of doing it. Whenever you think, “Okay, I want to create and launching my own product, ” I say, “Hold on, there’s a stage and a process you want to go through before that.” A great thing when you do affiliate marketing, if you promote the product and it doesn’t sell and it fails, that’s not a big deal because you didn’t create it, you didn’t have to take health risks. You’re just an affiliate and you is very easy to promote something else.
Oftentimes, people who want to get started, even selling on Amazon or even Kindle books, awesome.
You still need to marketplace your Amazon product, you still is a requirement to marketplace your Kindle books. You still need to drive traffic and promote and marketplace your products. In some suits actually it sometimes can make sense, instead of starting an Amazon product and endowing hundreds of thousands of dollars to take the health risks and launching the product, create the logo and the labelling and the packaging, doing the customer support and doing the large-hearted peril that it takes to launch an Amazon product, which can be a month to a few months. Instead you can actually be an affiliate for the purposes of an Amazon product, you can be an affiliate for a Kindle book.
Maybe you can find another Amazon product in that marketplace or another Kindle book in that market and build the blog and the Youtube channel, attract people first. Join Amazon associates which is Amazon’s affiliate program, which is free to sign up for.
Get an affiliate connect, promote that product on Amazon and then once you’ve proven that it’s selling, people are buying it, then you can go ahead and create the product yourself and private label it and invest all the money and the time. Now you’ve been demonstrated that your audience is actually interested in buying that. Again, it’s always about mitigating health risks and that’s why affiliate marketing is so great because it allows you to test different marketplaces. I can see … I can experiment promoting different products to my roster that I benefit from and use and I can see if there’s a demand.
For example, I use a mini trampoline, a rebounder.
Many of you guys follow me on Snapchat and see that. Let’s say just as an example , not that I would, but let’s say that I share it, I’m promoting it, I’m use it every day, it benefits “peoples lives”. Let’s say that I tested it out as an affiliate, I promoted a mini trampoline, a rebounder. I noticed a lot of people, they’re interested in that and they’re buying through my connect and it’s proving it. Then I can actually say, “Okay, wow, I made a certain amount of money, I’ve tested it, there’s a market, there’s a demand here, people are interested in it. I can go ahead and create my own mini trampoline and create my own product in that case because I know there’s a demand. Now I can profit even more from it.” That’s why you use affiliate marketing and affiliate marketing is a great way to complement things in different mode before you take that step and that peril to create and launch their own product.
I understand that you want to create and launching your own product if you’re watching this.
My advice is merely do it when you’re “re ready for” it because creating and launching your product is a process. I don’t imagine anybody should just create and launching their own product because to do it, it’s a jaunt. There’s a lot of learning involved, there’s a lot of technical facets, it cost money to have or do it yourself or have people do it for you, threw everything together.
You have to be an expert, you have to be an power, you have to deal with the customer support. There’s a lot that goes into creating and launching your own product. That’s why I believe you want to start with getting traffic first, affiliate marketing next. Formerly you’re ready you are able to survey people, then create and launching your own product. I understand there’s many ways of doing it.
There’s routes you can start with an Amazon product, you can start with a Kindle book, you can start with a blog.
Really you’ve got to do everything. You can’t discount getting trafficking in human beings and constructing the roster, but that’s always the more important part. That’s the real asset in your business. The real asset and the real value is your roster, your label because then you are able ever promote other products and product ever change and evolve.
Because you have an audience, you’ll ever are enabled to launch and promote other products to them as well. Hopefully this video helps you understand where you’re at and where you should start and shapes sense to you, hopefully, in some way. I’m a big supporter in constructing the label because that’s what’s allowed me to get to where I’m at today. I’ve done multiple routes online and that’s the biggest asset that I have for my business, that I want you to have as well.
If you want to learn more about how to build that. I’ve got a free course at affiliatemarketingmastery.com. Click the link in the description, chief on over there. You guys can put in your email address, you’ll get the free videos that I have that explain my online label and how to use affiliate marketing and the influence of it. Of course I’ve got my online course Affiliate Marketing Mastery, that’s available as well. That should certainly already changed a lot of folks lives. People are loving it in so far and I’m always improving it and inducing it better. Actually, if you have this desire to create your own product, understand there’s a sequence for it.
Really, structure that label, that roster, the following, the traffic.
That’s always the more important part I believe because that gives people the ability to always promote additional products, services. As world markets changes, as “the worlds” changes, you can always fulfill their needs and solve their problems. That’s really the most difficult asset, it’s not the product itself. Thank you guys for watching. Again, check out the free course, click the link in the description. Like this video if you guys enjoyed it, I appreciate it. I appreciate all the desire and the corroborate that you guys impart. Leave a comment, I’d love to hear what you guys suppose and subscribe for more videos.
That’s it for this video, guy. Take care ..