Creating Your Own Product vs. Affiliate Marketing

Hey everyone. Stefan here from projectlifemastery.com. In this video I want to talk to you about creating your own product. Oftentimes a lot of people come to me and they say, “Stefan, I want to create, launch and sell my own product, I want to create and launch my own eBook, my own online training program, my own online course, application, my own online membership website or physical product, or a book, ” or whatever it was possible to. They have these extraordinary aspirations and desires to create and launch their own products.

Oftentimes when people come to me for that, I ever say to them, “Hold on just for one minute. Are you ready to create and launch your own product? ” They don’t realize there’s actually a sequence and a stage that is more important to actually master before you create and launch your own product. Most people that create and launch their own products, they fail massively because they’re launching a product, number 1, and they have nobody to launch it to.

They don’t already have a roster, a demographic, adherents, subscribers, clients, something that they can launching, whatever it is that their launching, to. They just think, “Okay, I’m just going to create a product and if I build it then they would come.” That’s always the worst way of doing things, that’s why so many people fail.

They just think, “Okay, if I create a product and then I marketplace the product, ” then they’re going to make a lot of money by doing it that mode and it’s actually the other way round. I believe the first step, the most important step before you even create the product, you need to build a label, a blog, Youtube, social media presence, whatever “its by”, in a specific niche. You is a requirement to attract people first. The better mode to build your label online today and to attract people online is through establishing content by doing more for other people than anyone else. By establishing high quality, astounding content. Whether that’s written articles on a blog, whether that’s Youtube videos, social media content, podcast, whatever it is, establishing excellence content. What that does is that attracts people to you. That’s always the first step.

Once you’ve attracted people to you, you have an online following, then you want to survey them. You want to learn about them, you want to find out their desires, their needs, their own problems, their challenges.

The only reason why you create a product “re not for” you. A lot of people imagine, “I just want to create a product for myself and because I like it, everybody else is going to like it.” That’s always the mentality of a omission. That’s always the mentality of somebody that doesn’t succeed in business because they’re only thinking about themselves. They’re building it around themselves instead of recognizing also that the secret to business and success is to add appreciate to others. You have to fall more in love with your clients, your adherents, your subscribers, than your own business and products. If you can do that and you attract people first, you identify their needs, desires, troubles, then you simply create a product to help solve that problem, that’s the whole purpose.

You create a product aimed at resolving people’s troubles or a missing piece in the market or a need or want that other people have.

When people say to me, “Well, I want to create and launch my own product, ” I ever say, “Who are you going to launching it to? ” Number one, you’re going to launch it to nobody and you’re going to have it fail. Number two, how do you even know what this product is going to involve? How do you even know what one wants? If you’re just reckon, then that’s the worst mode of doing it. If you actually attract people first, you survey them, they’ll actually tell you exactly what they want. They will tell you, you’ll appreciate their recurring problem. They’ll tell you exactly what they want and then you go ahead and you create it to meet that need and then you have people to launch it to.

A lot of people do it in reverse. They want to launch the product first and they’re not launching to anyone. They don’t realize the more important part is actually attracting people first. To give you guys an example and by the way, I’m sharing this because I made this mistake.

I’m not pointing the finger, I stimulated this mistake when I first started. I envisaged, “Okay, I’m going to create a dating eBook.” That’s what I was into, the business that I was in at the time.

“I’m going to create a dating eBook and I’m going to have it be based all around me and my story and what I imagine people want.” When I launched this eBook, because I didn’t I didn’t have people to launch it to, number 1. I had a few people and I didn’t create it based on what people wanted, I created it based on what I craved and what I envisaged people wanted. It ended up neglecting. The very first product I ever created online was this dating eBook. I invested a year to write it, by the mode so I learned my lesson from that. You ever want to mitigate your risk whenever you launch products and things to that nature as well. A lot of people, they fail because they’re taking such a big peril and it’s costly, it takes a lot of occasion, money, to create a product. To spend months establishing something and then have it flop and fail, that’s not the smart mode of doing things.

That’s why you want to make sure you do the research first and you’re creating a product that’s targeted to a particular audience of people. The better mode to launch a product, and “its what” I ever do before I even create any product, is I ever want to eliminate all the risk.

Again, it takes a lot of occasion and money establishing and launching your own product, I don’t want to fail.

What I do instead is I start with affiliate marketing. I attract people first then I find a product or a service that I can promote as an affiliate to my audience and see whether or not they buy it, appreciate whether or not they benefit from it, whether they want it.

I did that with Kindle writing before I even created my Kindle course. Here i am one thing that I tested it out first to my marketplace to ascertain. I could actually see that there’s a demand there. I can see that people are actually willing to buy it, they weren’t just saying that they’re willing to buy it but they’re actually putting their money where their mouth was and actually endowing their money to purchase as an affiliate and I earn money from that.

Then I realize, “Hey, I’m deserving money here as an affiliate and I’ve been able to stimulate some money, I’ve proven there’s a marketplace, there’s a demand that people are actually interested in this product from me. I’ve surveyed my audience, I’ve built the audience , now it shapes sense to establish the product.” Now when I create the product, I’m guaranteed that it’s going to be a successful launching because I’ve annihilated the risk.

I’ve tested it out as an affiliate in this marketplace and I’ve already tested it out by surveying people as well. Them telling me what the hell is want and then I custom-tailored the product to them.

This is exactly what I did by the way with Affiliate Marketing Mastery. When I created and launched the Affiliate Marketing Mastery, I didn’t guess. I shared other affiliate courses and things like that, that I’ve already personally benefited from, that I stimulated money from. I was capable to ascertain the numbers, that there’s actually a market, a demand. I created a free course that you guys are familiar with at productlifemastery.com/ freecourse. I was able to see out of the seven business examples that I exploit, which one was the one that a lot of people are interested in. Affiliate Marketing, that video that I have is a really common one. I created free content, I did a survey to people and I noted exactly what they wanted in this course. Then I moved and I took all that information, all the hundreds of responses that I get, and then I created such courses based on what people wanted.

When I launched Affiliate Marketing Mastery, it took me a few months to establish it, a lot of money, a lot of occasion, a whole team.

When I launched it, it was a huge success, hundreds of people joined the programmes because I had constructed a roster, the audience, I had listened to them, I had done tests and I mitigated health risks. That’s the smart mode of doing it. Whenever you think, “Okay, I want to create and launching my own product, ” I say, “Hold on, there’s a stage and a process you want to go through before that.” A great thing when you do affiliate marketing, if you promote the product and it doesn’t sell and it fails, that’s not a big deal because you didn’t create it, you didn’t have to take health risks. You’re just an affiliate and you is very easy to promote something else.

Oftentimes, people who want to get started, even selling on Amazon or even Kindle books, awesome.

You still need to marketplace your Amazon product, you still is a requirement to marketplace your Kindle books. You still need to drive traffic and promote and marketplace your products. In some suits actually it sometimes can make sense, instead of starting an Amazon product and endowing hundreds of thousands of dollars to take the health risks and launching the product, create the logo and the labelling and the packaging, doing the customer support and doing the large-hearted peril that it takes to launch an Amazon product, which can be a month to a few months. Instead you can actually be an affiliate for the purposes of an Amazon product, you can be an affiliate for a Kindle book.

Maybe you can find another Amazon product in that marketplace or another Kindle book in that market and build the blog and the Youtube channel, attract people first. Join Amazon associates which is Amazon’s affiliate program, which is free to sign up for.

Get an affiliate connect, promote that product on Amazon and then once you’ve proven that it’s selling, people are buying it, then you can go ahead and create the product yourself and private label it and invest all the money and the time. Now you’ve been demonstrated that your audience is actually interested in buying that. Again, it’s always about mitigating health risks and that’s why affiliate marketing is so great because it allows you to test different marketplaces. I can see … I can experiment promoting different products to my roster that I benefit from and use and I can see if there’s a demand.

For example, I use a mini trampoline, a rebounder.

Many of you guys follow me on Snapchat and see that. Let’s say just as an example , not that I would, but let’s say that I share it, I’m promoting it, I’m use it every day, it benefits “peoples lives”. Let’s say that I tested it out as an affiliate, I promoted a mini trampoline, a rebounder. I noticed a lot of people, they’re interested in that and they’re buying through my connect and it’s proving it. Then I can actually say, “Okay, wow, I made a certain amount of money, I’ve tested it, there’s a market, there’s a demand here, people are interested in it. I can go ahead and create my own mini trampoline and create my own product in that case because I know there’s a demand. Now I can profit even more from it.” That’s why you use affiliate marketing and affiliate marketing is a great way to complement things in different mode before you take that step and that peril to create and launch their own product.

I understand that you want to create and launching your own product if you’re watching this.

My advice is merely do it when you’re “re ready for” it because creating and launching your product is a process. I don’t imagine anybody should just create and launching their own product because to do it, it’s a jaunt. There’s a lot of learning involved, there’s a lot of technical facets, it cost money to have or do it yourself or have people do it for you, threw everything together.

You have to be an expert, you have to be an power, you have to deal with the customer support. There’s a lot that goes into creating and launching your own product. That’s why I believe you want to start with getting traffic first, affiliate marketing next. Formerly you’re ready you are able to survey people, then create and launching your own product. I understand there’s many ways of doing it.

There’s routes you can start with an Amazon product, you can start with a Kindle book, you can start with a blog.

Really you’ve got to do everything. You can’t discount getting trafficking in human beings and constructing the roster, but that’s always the more important part. That’s the real asset in your business. The real asset and the real value is your roster, your label because then you are able ever promote other products and product ever change and evolve.

Because you have an audience, you’ll ever are enabled to launch and promote other products to them as well. Hopefully this video helps you understand where you’re at and where you should start and shapes sense to you, hopefully, in some way. I’m a big supporter in constructing the label because that’s what’s allowed me to get to where I’m at today. I’ve done multiple routes online and that’s the biggest asset that I have for my business, that I want you to have as well.

If you want to learn more about how to build that. I’ve got a free course at affiliatemarketingmastery.com. Click the link in the description, chief on over there. You guys can put in your email address, you’ll get the free videos that I have that explain my online label and how to use affiliate marketing and the influence of it. Of course I’ve got my online course Affiliate Marketing Mastery, that’s available as well. That should certainly already changed a lot of folks lives. People are loving it in so far and I’m always improving it and inducing it better. Actually, if you have this desire to create your own product, understand there’s a sequence for it.

Really, structure that label, that roster, the following, the traffic.

That’s always the more important part I believe because that gives people the ability to always promote additional products, services. As world markets changes, as “the worlds” changes, you can always fulfill their needs and solve their problems. That’s really the most difficult asset, it’s not the product itself. Thank you guys for watching. Again, check out the free course, click the link in the description. Like this video if you guys enjoyed it, I appreciate it. I appreciate all the desire and the corroborate that you guys impart. Leave a comment, I’d love to hear what you guys suppose and subscribe for more videos.

That’s it for this video, guy. Take care ..

The 4 Facebook Targeting Methods You Must Know

I’m going let you in on a little secret here at Faster Smarter Listbuilding . It’s what we think about every time we create a video or piece of marketing collateral, and it’s Faster Smarter Listbuilding persona or our ideal audience. Does that surprise you? Well, it probably should because it’s not accurate at all. However, if it was, we could use Facebook to target that exact individual. Facebook Audience targeting is incredibly powerful and quite a bit different than Google AdWords.

Today we’re going to talk about Facebook’s basic Audience targeting, touch on some of the advanced features and give you a little bit of insight into how Facebook works. . First, we’re going to talk about how Facebook is different than Google AdWords. In Google AdWords, someone has a problem, they go to Google, they type in what they’re looking for, ad appears, they go to your landing page, and boom, the consumer is connected with the advertiser, and the problem solved.

In Facebook advertising, it’s a little bit different. A Facebook consumer is on Facebook, they’re scrolling through their feed and an advertiser has pushed advertisements in front of them based on their Audience targeting. Audience targeting is generated through a Facebook user’s settings, their behaviors and their actions. So think about it, when you signed up for Facebook, you put in a bunch of information when you first set up your account. You put in your birthday which in turn generated your age.

You put in your gender, where you live, where you work, your job title, your relationship status, all of those factors are part of your profile.

Then you started interacting with your friends and you started liking Pages, commenting on Pages, clicking on ads knowingly or unknowingly. All of these behaviors create your profile that Facebook advertisers then use to target ads directly to you. Today we’re going to talk about the four basic types of advertising that advertisers use when they’re targeting you. Those are your Profile Settings, your Interests, Behaviors and then Friends of people that like your Page.

So Profile Settings are what I just mentioned. Someone creates a new account on Facebook, they put in all their personal information and it’s extremely concrete and its 100% accurate, and advertisers can use that information when they’re targeting you. So if they want a male in the city of Los Angeles that is between 35 and 37 and works at a large company, an advertiser can put those exact details into their Audience targeting and hit that exact person at any given time.

The second type of targeting is Interest-Based targeting. So once you’ve put in your settings, now you’re interacting with all sorts of people and content on Facebook. You might like a certain Page, you’ll start commenting, you’ll start interacting with your friends, if you happen to like political Pages and you’re liking a lot of political Pages and you’re reading a lot of political articles, you’re going to be tagged as a political junkie by Facebook and they’ll even segment you as far as Republican or Democratic leaning. So as an advertiser you can then say, “I want to target my ad to this demographic, Republicans, in this location, that are males, between 34 and 37,” and the advertisements will go directly to you.

The third type of targeting is Behavior targeting, and this is behaviors for online and offline activity.

Facebook has partnered with a number of data providers to pull in their third party data and associate it with its Facebook users. The data comes from loyalty cards, warranties, behavior patterns that consumer product companies have used for decades. Now that data is being pulled into Facebook associated with your email account and advertisers are using that to target more ads to you. So they know what you do outside of Facebook in order to make their advertising more relevant. It’s incredibly powerful. The final method of targeting is Friends of people that like your Page. As an advertiser, you have to manage a Page. So theoretically, if you’re targeting friends of people that already like your Page they are similar to the people that like your Page, and they are a fairly decent Audience to target.

So when advertisers are creating their ad they say, “Okay, I’m advertising for this business, I want to make sure that all the friends of the people that like my business see my ad.” So it’s not my immediate fans but it’s the people that are friends of the fan.

So when they see the ad, they will actually see their friend’s name next to the ad saying that they liked the Page as well. So there’s an element of social credibility that comes into play. Okay. Next, I’m going to go through creating the Audience profile of the person I mentioned at the top of the video and I’m going to walk you through it so that when you see how I’m building it out it’ll give you an idea of what options are available and how the Audience targeting actually works.

I wanted to do a walk-through of the AdWords interface earlier because I find that it’s easier to sometimes see how things are built out rather than talking about it conceptually. So this is where we create Basic Audiences.

On the right-hand side you’ll see the potential reach, it’s 196 million people in the United States aged 18 to 65 plus, and if you go to other countries, that’ll obviously get bigger because Facebook has a lot more users, but this is the default.

Based on the top of the video we are going to call this, “Late ’90s Marching Band Kids.” This next section here is Custom Audiences, this allows you to filter even more based on let’s say visitors to your website or Lookalike Audience for an uploaded list, we’re not going to go into a lot of detail about that today, but those are other options to get even more advanced in your Audience targeting.

The location allows you to choose everyone in the location; people who live in the location, recently in the location or traveling in a location. That means they’re currently in a certain market, however, their profile says that they actually live in New York but they’re in Arizona and their phones’ GPS is telling them that.

So you can show them very specific travel related ads because they’re visiting, only because they don’t actually live here but they’re visiting here.

So we’re just going to do people who live in this location, and we’re going to choose Phoenix, it’s notifying us that I’ve removed United States automatically, we’re going to adjust this to 35 miles just for fun, you can do between 10 and 50 miles, and you can also get a little bit more advanced with this. So you can drop a pin, let’s say that Gold Canyon is a market that works really well for us we’re going to say 5 miles around Gold Canyon, then we’re also going to exclude the 85022 zip code.

So when you zoom out, you can see that there are a lot of combinations you can run for Audience targeting. You can add/remove locations, get very specific around radiuses if you’re a retail store or a dentist or location specific business. We’re going to remove the Gold Canyon option because it tends to mess with Audience size a little bit, and the next few options are pretty self-explanatory. You’ve got age, so late ’90s marching band kids are, you know, 35 to 40 or so, and we’re also going to do men and women, keep it to both.

So when you scroll back up to the top here we see the potential reach is 310,000 now, we see our options starting to fill out; location options, age, gender would be in here if we decided to choose a specific gender.

The detailed targeting is what we primarily have been talking about. There are four different types just remind you. So they’re Profile Settings, so one example of Profile Settings is an upcoming birthday. So there are 39 million people that have an upcoming birthday within one week, so if we were to select that, that would then select people that only have an upcoming birthday within one week based on their birthday that they put in their Profile Settings. So this is incredibly accurate targeting because it’s based on facts, based on what people put in their settings.

You can also use the Browse option back here and browse by demographics, in this case it would be life events, and down here at the bottom it’s upcoming birthday. But you can also see recently moved, newlywed, when people are saying that they just got married or they just got engaged or they just got a relationship on Facebook, all that information is trapped and you can then start advertising to them based on those life events. So if someone just got married or just got in a relationship, you can start advertising flowers to them or gifts or something along those lines that’s relevant to them at that particular time in their life.

So that’s the first method of targeting which is Settings. Next we have Interest-based targeting. So I’m going to show you Home Office here for a second just to illustrate that. On the right hand side here you have employers, demographics, behaviors and interests, these are different types of targeting, all with the same keyword.

So if you are interested in Home Office related websites, articles people that are commenting on things that will be an interest. Demographics is people who work in a home office, this is pulled from a third party source called Epsilon which you can see here on the right-hand side, people who have listed home office as their employers, that’s also shown here on the right hand side, this is a short description of these which is often very helpful, sometimes it’s not very helpful, and then behaviors so people in households that buy electronics for the home office, software, printers, scanners, and other gadgets. And that’s purchase activity by Acxiom.

So these are the third party data providers that were number three before the behaviors. So this data is imported based on user behavior and activity, it’s then associated with user accounts in Facebook and we then use that for targeting.

So here, Acxiom’s data is being used, and in this case, Epsilon’s data is being used. And they’re all the same keyword; however, the data is being pulled in differently. So that’s really good to know. Again, based on our profile at the top of the video, we’re going to do marching bands, anyone that’s interested in marching band, boom, there are million people and we want someone that spends a lot of money. So instead of just adding here, these are “or’s”, so it’s do you have an upcoming birthday OR do you like marching band, we’re actually going to kill this, now we’re going to narrow it to people that are high spenders. So we’re going to hit browse which is an easy way to filter through these things, we are going to go to behavior, we’re going to hit financial, and then we’re going to do spending methods. So you can target people that have multiple lines of credit or just one line of credit, people that have bank cards, credit card, high spenders, debit cards, gas, department and retail store cards, we’re going to say credit cards high spenders.

So people that spend a lot of money on their credit cards also like marching band., and we’ll go back up here and we see the Audience has decreased a lot.

So it’s down to 30 people. So this is starting to get very, very specific, maybe a little too specific for a real marketing campaign, but it just shows you how detailed they can get. The fourth targeting method that we talked about was adding a connection type. So, Facebook Pages, People who like your Page, Friends of people who like your Page, so we’re going to click Friends of people who like our Page and then ParaCore. So now we’re down to 20 people and 20 people is basically the minimum, they’re not going to show you less than 20 people, but it does show you how specific you can get and how really refined you can get with the targeting methods. So there you have it. That’s how you create Custom Audiences within Facebook’s Audience settings. I’m now going to talk a little bit about some of the more advanced Audiences, we’re not going to go into a lot of depth, but I just want to mention them just so that you know they exist.

The first one is Customer List. If you have a CRM or a large customer list, you can export that information out of your CRM, upload it to Facebook, they will then match the emails to all Facebook users, and you can advertise directly to your existing customers.

So if you have a lot of past customers or existing customers or just a large database of people that you want to market to, you can upload that list on Facebook and send your message directly to them. It’s great for upsells, reminders, all sorts of advertising efforts. Once you’ve uploaded that list, you can actually then create a Lookalike Audience. So a Lookalike Audience tells Facebook, “Hey, these are our customers, we want to use their attributes but we want to create an Audience that’s similar to them, not exactly them, because the similar Audience will be likely similar to other consumers that we want to target.

So take our current customers, create an Audience that’s similar and we’re going to market to them So Lookalike Audiences are also incredibly powerful.

The next Audience type is Website Traffic. Website Traffic uses the Facebook pixel and it tracks all of your activity across the website. You can use the pixel to then retarget to consumers that are hitting your website. So that’s that creepy, “I visited a website now they’re following me on Facebook,” sort of experience that consumers see. You can also show advertisements based on very specific pages that someone visits. So if they visit a signup page but don’t sign up, you can show them a specific ad or content or just the website in general. Facebook pixels are really powerful. The final targeting method I’m just going to mention quickly is what they call Engagement, which is a little bit goofy because everything on Facebook is engagement.

But the Engagement targeting method applies to Lead Ads, Canvas Ads and Video Ads, and it’s based on how engaged people are with those ads.

So someone sees a Lead Ad and they open it and they don’t complete the form, you can target those individuals. If they open the form and they complete it and they then submit it you can also target those individuals. So you can basically target people based on how far through the funnel of that lead form they got.

The same with videos, you can target within 25, 50 or 75 percent, and then on the Canvas Ads, you can target those individuals if they interact with the Canvas Ad format which is pretty complex. So just for them it’s basically if you interacted with it, you’re in good shape.

Thanks again..

DAY 15: How are Your Customers?

Well holy smokes…here we are – the final day.

It would have been really nice if you could just take today off like the kids do on the last day of school but, you have a little work to do today…and every week from now on.

Now, let’s get on with today’s tasks…

When you first started, you learned that your customer list is your most valuable list. Satisfied customers are much more likely to buy more stuff. You don’t have to work so hard convincing new people to buy when you have a solid group of loyal repeat customers.

Today, you will focus on your customer list. Here are your tasks…
==> Writing Assignment – What Can You Do for Your Customer?

One of the keys to good customer relationships is to treat them special. Give them little goodies, special discounts and incentives. Send them information about products before they are publically released. Make them glad to be your customer.

Think about what you can do for your customer today and write an email to do that.

As always, you will want to follow up on the customer email. If you made an offer, think of more benefits or sweeten the deal. If you sent them a free item, remind them to download it and give them some more thoughts on the subject. Keep in touch with your customers and keep them happy.
==> List Building Assignment – Low Cost Offer

One of the easiest ways to build a customer list is to sell a low-cost hard-to-resist product. Even as an affiliate, you can create (or purchase PLR) an info product that you can sell. Just make sure the low cost product is highly relevant to the higher ticket items you are going to sell and you have a follow up system planned in place.

They should feel like they got a great deal of value but the low-cost item should also make them want more! For example, if you sell educational toys, you can release a low-cost report to parents that gives them tips on educating their children through play. The toys you actually sell will be used in the report to demonstrate the concepts. This helps new customers learn about the toys you offer and see their benefits. As a valued customer, you give them a special limited-time discount to purchase those toys.

Voila! Your customer:

• Gets value from the low cost product
• Learns about your other products in an informative, low-pressure report
• Feels special because they received an exclusive discount

Once you create the offer, you have to promote it. You can contact an affiliate to help you spread the word, run an affiliate contest or start an Adwords campaign…get some traffic going to that offer.
Final Thoughts

Congratulations on completing all your challenge tasks. You’ve accomplished so much in a short period of time. I do hope that this challenge has helped you develop new habits that you’ll be able to carry on for a long, long time.

Whether or not you continue to do an email and a list-building task each day is up to you, but you will need to dedicate some part of each day to your email marketing. It will pay off BIG TIME.

To your continued email marketing success!

 

Back to Day 14

 

 

Day 14: A Contest & Promotion Partner

Oh yeah, the last days are finally here. Today, you’re going to focus on contests and sweepstakes.

Important: Please note there are varying legal requirements for contests and sweepstakes, depending on the country, state or province in which you live. Research those before starting because I offer no legal advice whatsoever.

The basic idea is to create a contest or sweepstakes where new subscribers enter their personal details for a chance to win a valuable prize. Many people find the quality of the subscriber tends to be lower than through other methods.

You may have heard some business owners refer to these subscribers as freebie-seekers. What they mean is that many of these people are not interested in what you have to say. All they are interested in is the free prize. It is not uncommon for this group of people to forget who you are or even the fact that they entered your contest! Of course, if you approach this the right way, you may get a good response. You may also find some people who are glad they found you through the contest promotion and stick with you.

Here are some tips to help you navigate through the process:

• Your prize should be something that is very relevant to your business. The people who enter should be part of your target market.
• Make the opt-in to your list optional. Rather than automatically adding all entrants to a mailing list, tell them what freebie they can get instantly from the opt-in. If they like the information in the opt-in freebie, they may sign up voluntarily. You’ll get far fewer opt-ins, but they are more likely to stick with you and you’re less apt to receive complaints.
• Follow up quickly with your new opt-ins and let them get to know you. Time is of the essence. Contest entrants often move on quickly to the next contest and forget where they’ve been. Put yourself in a better position by setting up an autoresponder series to develop a relationship.
• Group contests can be overwhelming for the business owners and certainly for the people entering. These are contests where multiple people add a prize or a freebie to a huge package and everyone builds a list from it. On the other hand, many business owners have found that donating to contests for the PUBLICITY to be a beneficial thing.

Note: The difference in going the group route is that you shouldn’t treat the entrants as if they are on your regular opt-in list. Treat these people as prospects that you still need to convince and get to know.

With those things in mind, it’s time to write those emails and build that list.
==> Writing Assignment – Email for Your Contest

Setting up a contest will require a number of emails. Write some emails to:

• Tell your current list about the contest. You don’t need them to opt-in, but you certainly want to tell them about this opportunity to get some great free stuff!
• Follow up with entrants to thank them for entering
• A second follow up to share a gift or special offer that warms them up so they can soon become your customer
• Ask affiliates to promote your contest and perhaps offer an incentive
• Follow up with affiliates
==> List Building Assignment – Get a Promo Partner

Secure at least one place that will promote your giveaway for you. If you don’t expect this will draw in a lot of new entrants, make sure to secure a few places for today. You want to ensure what you’re working on has an impact on your list building.

TIP! When your contest ends, make sure those links coming to your contest are still useful. You can do this by offering an ongoing contest or swapping out your contest offer with another freebie offer. That way, you can keep getting opt-ins from that ongoing traffic

 

Back to Day 13                                                                Final Day 15

DAY 13: Product Review & RSS by Email

You’ve seen quite a bit about relationships in this course; but, their importance can’t be stressed enough. The more connections you have in your niche, the faster things grow for you. Your connections’ knowledge, advice and cross-promotion are invaluable. If you skipped ANY of the relationship building tasks, march your behind right back to those tasks and complete them.

If you’re ready to move on, let’s get started…
==> Writing Assignment – Product Review

Today, you will write a product review. Choose a product that you’ve used regularly and like. This will make it easier to write. If you can review the “P.S.” product that you recommended in yesterday’s writing task, this will be the perfect follow up.

A good product review will include:

• Overview of the product and details
• Who the product is suitable for (no product is right for everyone)
• Potential drawbacks and solutions
• Optional: Compare to other similar products – likenesses and differences.
• Overall thoughts

TIP: Once the review has been sent to your subscribers, add it to your autoresponder, and publish it on your site. Distribute the review where you can.

In addition, if the product has an affiliate program, you may also want to add the name and affiliate link to your list of recommended items. This particular document is often in pdf format and is distributed with product downloads. It may also be available to download on the site or linked at the bottom of review pages, depending on your strategy.
==> List Building Assignment – RSS by Email

If you offer an RSS feed on your blog, try adding an email option to subscribe to your RSS feed. Email options are available through Feedburner.com. Some autoresponders, like Aweber, provide similar options as well.
Back to Day 12                                                                                    Day 14

DAY 12: Content Follow Up & Incentives

Up to this point, you have written quite a few emails and completed a nice amount of list building activities. You should also have in place an opt-in page, thank you page and an opt-in box on every page. Today, you’ll add something new into the mix.

Get ready to make more progress. Here it comes…

==> Writing Assignment – Content Follow Up

You’ve probably noticed a pattern to the writing strategy…you follow up on EVERYTHING. Your efforts work efficiently because your readers have time to absorb what you’ve said, consider your offers, and appreciate your content. Today, do one or more of the following:

• Write additional tips
• Offer some encouragement
• Help your readers make the most of what you wrote yesterday, the day before or sometime in the past week.
• Did you remember to send a follow up after asking for an opinion? If not, do it today.
• If your inspiration topic inspired more emails or content ideas, go for it.

Writing this email, keep in mind the products you promote and how you can work it into a follow up email. One way is to include a post script (P.S.)

You can say something like: “P.S. And oh, by the way, if you’re having trouble unclogging your drain, here is a product that I keep on hand at all times -> http://draindraindrain.com”

P.S.’s can be very powerful and are easily worked into most emails. Use unique tracking links in your P.S.’s to get an idea of how well your P.S. is working for you. Use them often, but for today, start practice writing just one.

==> List Building Assignment – Provide Incentives

You’ve created a few freebies, so let’s use them again. Ask yourself what incentive will encourage your affiliates, subscribers or social media followers to help spread the word about one of your freebies.

You could:

• Create an affiliate contest – give the affiliates, who send the most leads, a valuable prize.
• Ask subscribers to share your offer through social media and give them a valuable coupon or another free item. Include a hashtag so you can keep track of the shares.

Keep in mind that nobody ever said you had to do everything yourself. Having a team on your side is a winning approach. If you have an assistant or an entire team at your disposal, make use of their skills.

Your ultimate goal is to work on planning your email marketing as much as possible and let someone else do the other work.

You could:

• Hire ghostwriters or copywriters to write for you.
• Purchase PLR you can brand, monetize, and publish.
• Let an assistant set up your opt-in pages and emails.

If you haven’t made it to that business stage yet, you may have a friend who can do some of the non-planning tasks for you. Better yet, consider hiring a person or two just for a short-term task or project. Most qualified people will already have a basic knowledge of how to do the associated tasks so you wouldn’t need to do much, if any, training. It’s a great way to get ahead.

 

Back to Day 11                                                             Day 13

 

DAY 11: Get Inspired & Start a Conversation

Now that’s dedication! I’m glad to see you’re back working your way towards better email results. If you’ve had trouble keeping up with the daily challenges, here are a few tips for you:

Emails can be short. An email can simply be sharing something of interest. You can share a few quick tips, a link to a blog post, video or report. You can provide a little motivation or ask for feedback. Stick with one topic at a time, though. It’s less work for you, it keeps your readers more engaged and when sharing a promo, conversions are more likely to be higher.

Schedule email marketing time daily. This daily time is important. Nothing has the power that a well thought out email does. It’s emails that sell products, create bonds, and even drive traffic. Dedicate at least 30 minutes each day to improving your email marketing in some way.

Get help, as needed. One person can only do so much. Hire a ghostwriter, guest writer, use PLR, get a Virtual Assistant to take care of the administrative tasks like setting up mailing lists, adding autoresponder messages, etc. Get a business manager to manage people and projects. Free up your time so you can spend more time forming the master plan and get even better results from your efforts.

Your time here is limited but if you stick with it, you will see results. The amount you see depends on where you started. Keep in mind that it’s all a learning experience. The more you practice, the better you’ll get and the easier the process becomes.

Now, it’s time to practice and progress…
==> Writing Assignment – Get Inspired!

While you may see some beneficial results early, look at this as a long-term plan to develop relationships and grow your business.

Start by scanning headlines through your RSS reader. Scanning is the keyword here. If you don’t have an RRS reader, get one! The info can help when generating ideas, studying subject lines and more. The goal is to find an article or post on a topic that’s of interest to your readers. Remember those people you wanted to make a connection with? Check their site feeds first.

Once you find a topic, write down your own thoughts on the subject. For example, if you found a post with ideas for controversial ways to keep troubled teens in school, consider sharing your original ideas in an email.

But don’t stop there…

You can pull triple-duty on the topic.

First, make a useful and meaningful comment on the blog post that inspired you. By doing this, you are opening the doors to a connection with that website owner. As you know, connections can go a long way to help you grow your readership, lists, profits and business, in general.

Second, you can write a follow up email letting your readers know about the post you read & commented on and share the link so they can see your opinion.

Ex. “Yesterday, we talked about controversial ways to keep troubled teens in school. I know it’s an important topic for many of my readers and I hope some of the ideas I shared helped in some way. Well, I have also found an interesting article at thiswebsite.com. I’ve also shared my opinion in the comments area as I think the article has some a very unique perspective that might help you too Check it out at thiswebsite.com/article.”

Try to get as much mileage as possible out of every topic you write about.
==> List Building Assignment – Start a Conversation

After a number of your readers have had a chance to visit, contact the website owner. You could further discuss the comment on your blog and let the other website owner know you shared their thoughtful post with your mailing list. To take it further, consider writing a blog post that is related to their topic. Then ask if they’d like to publish it. Remember to link to your opt-in page in the byline of your post.

For example: “I just wanted to let you know that I really enjoyed your post on keeping troubled teens in school. It really opened my eyes to new ideas on communication. As soon as I read it, I knew it would be useful to my subscribers, so I emailed them about your post and I’ve received some great feedback from them so far.”

Back to Day 10                                                         Day 12

DAY 10: Ask an Opinion & Taking Stock

At this point in the challenge, you’re starting to see some results. Keep in mind that this is an ongoing process and the things you do will continue to work, far into the future. For example, a guest blog post continues to bring traffic to your opt-in page. You’re not just completing tasks here; you’re building something!

Make sure the emails you write continue to give you value. A few ways to do that include:

• Keep a well-organized archive of your newsletter on your site (like an FAQ section.) It helps generate traffic. Keep a copy on your computer too. It makes a great swipe file you can go back to if you get writers block.

• Add evergreen broadcasts to an autoresponder for new subscribers that come onto your list.

• Repurpose some content-rich emails. Turn them into blog posts, articles, etc. Publish them on your site or allow others to publish them.

• Take a series of emails and turn them into a special report. Give it away to your list or let your affiliates brand it to give away.

Now that you have some ideas of how your emails can help you beyond the initial mailing, you can continue with today’s tasks…
==> Writing Assignment – Ask an Opinion

When your readers feel valued and appreciated, you’ve made a connection with them and that’s what turns “potentials” into “loyals”. Today, you’re going to make them feel valued by asking their opinion on a subject, creating a short survey, or asking them to submit questions to you.

The key is to encourage some kind of interaction. They can post their opinion on a blog or if you want it to be confidential, you might use a submission form. If you’re creating a survey, you can use a free tool like Easy Internet Survey to easily create your survey and store the responses.

Make sure you create a follow up. If you do a survey, you may want to allow a little extra time for people to finish it. However, plan your follow up now and schedule it when the time is right.

Here are a few questions you’ll want to consider as you plan: Will you share the results? Will you reply to those who answered your question? Will you answer some of the questions that were submitted?

Make sure your subscribers feel appreciated and valued by giving them something. Keep in mind what your reader wants to get out of their participation and deliver!

So today, you’re going to ask for an opinion and plan your follow up.
==> List Building Assignment – What’s Working & Do More

Today, you’ll be looking at your statistics, specifically those of your website and your autoresponder. Here’s what to look for….

• For each opt-in page, find out where the majority of the traffic is coming from. Also, make note of which opt-in pages are working best.

• Which guest blog post is driving the most traffic? Can you do another one for that site?

• Look for 5 or 10 more ‘hot’ pages on your website. Add a promotion for your mailing list to the bottom or within the content of these pages.

• What affiliate is sending the most traffic to your opt-in page? Can you sweeten the offer for that affiliate to get them to promote more?

Always do more of what works. In fact, do one of those things that works, today.

Back to Day 9                                                                                 Day 11

DAY 9: Promotional Email & Advertising

Getting into a daily routine of writing is important. The more consistent you are, the easier it will be. If you have gotten behind, try your best to catch up. Trust me…it’s lucrative.

Writing articles, creating tools, reports and blog posts is important to an online business. But giving priority to the email tasks is what will help make your business profitable. If you create content and products, yet fail to contact your potential buyers, your sales will be significantly lower or maybe even non-existent.

With that in mind, it’s time to write another promo…

==> Writing Assignment – Write Another Promo & Follow Up

Today’s task is to write another promotional email. To recap a bit, promotions can be informative. They can review products (positives and drawbacks); show case studies; provide valuable advice and more.

Although you may think a product is great, you don’t want to sound like a used car salesman. Avoid over-hyping, which may lose you sales in the end.

You may be wondering about the number of promotional emails you are writing. Shouldn’t there be some purely informational emails sent as well?

Every list is different and so are your business goals. The key to opening that door to better email results is getting into the habit of daily writing and promoting in emails.

Many people have found that combining information with a promo brings better results and fewer unsubscribes. When readers come to expect both to be in an email from the word “go”, they aren’t as likely to unsubscribe on the second promo they see. So start as you plan to go and you’ll have fewer bumps in the road.

Don’t forget to write your follow up while the information is fresh in your mind. What extra incentive or additional helpful information you can provide? Can you add a bonus? Do you have a case study? Do you have feedback from other customers?
==> List Building Assignment – Swap or Buy an Ad

It’s time to start advertising. If you have the funds to buy an ad, that’s great! Check out “ezine” and “newsletter ad” directories (ex. ezineadvertising.com). Also, try advertising on Facebook, Google Adwords or other highly targeted advertising opportunities.

If you aren’t able to buy an ad, there are other ways to get the word out. One great way to bring in new subscribers is through other mailing lists. Search for the sites and lists you think would be a good target (similar audience). Then approach the owners of that list directly and ask if they would swap email promos or ads with you. Keep in mind that you must be willing to return the favor!

 

Back to Day 8                                                                              Day 10

DAY 8: Make a Connection & Post 5 Comments

Although we send daily challenge suggestions, remember that this is your challenge. As long as you work on (and hopefully complete) one writing and one list building task each day, you are on target.

Here is your task/challenge suggestion for today…

==> Writing Assignment – Make a Connection

Today, you’ll concentrate on writing an email for the purpose of making a new connection. This person will go on your potential affiliates or partners. This list is very valuable because they are the people who promote you or collaborate with you to create a new product/offer. When you reach out to grow this list, you are indirectly growing your other lists and maybe even your product line. In the big picture, you are extending your reach beyond your existing audience.

Tips for Approaching Someone New:

• Keep the message brief and to the point. Make sure that it includes information that will grab their interest.
• Mention how you know them and how they may know you. Mention what you admire about their work but don’t gush.
• Mention something you’d like to do for them. This could include promoting one of their products, linking to one of their posts or spotlighting them in some way.
• Ask a question that doesn’t involve a favor in return. You simply want to open a dialogue to build a relationship.
• Once your relationship develops a bit and you are officially on their radar as a “potential”, you can ask for a small favor.

Just because you send a message, doesn’t mean you will get the response you’d like or even a response at all. If the person you write to doesn’t answer, don’t worry. You can re-try with a follow up message or use a different method of contacting them. Even if you still don’t get a reply, you are perfecting your emails and fine-tuning them as you go. It’s worth it in the end. Keep at it.

==> List Building Assignment

Making connections is so important to growing your list so today’s list building assignment is a continuation of your writing assignment.

Refer back to the list you created when writing your guest blog post. Visit some of the sites on your list and make an engaging, thought provoking comment. Make at least 5 comments on different blogs today. Keep in mind when commenting…

• If you’ve had a similar experience as the original post writer, share your experience to entice people to learn more about you.
• Make your comments at least 4 sentences long and do not add links in your comment as they could be rejected.
• Don’t link to your main website URL. Instead, link to a relevant article on your website.
• Try to be one of the first few commenters on a post. If your comment is number 270, you’ve lost out on 269 people possibly reading your comment and offering a link back to you.

 

Back to Day 7                                                                                Day 9